A minimal approach to elevate your everyday life.
The Women Behind S+J
Sadie + Jean was born out of a desire to produce and be surrounded by well-made products that embody a relaxed lifestyle where simplicity and effortless living is key. The brand was established in 2019 by two like-minded individuals, Ilana Jossel and Nikki van der Westhuizen, who felt the need to create something beautiful that reflected their minimal aesthetic as well as their love for simple, considered and uncomplicated design.
Having both been born into families surrounded by strong, brave women they wanted Sadie + Jean to mirror and celebrate this. The name is a combination of Sadie, Ilana’s daughter, and Jean, Nikki’s grandmother, whose influences have shaped the brand as a whole.
This brings in the ‘old’ and the ‘new’ with their inspiration reflecting in the timeless look and feel of Sadie & Jean while still remaining relatable in our modern, everyday lives.
S+J Jewellery:
Each of our jewellery pieces has been thoughtfully created to achieve a timeless yet modern appeal, designed to be worn and loved over and over, transcending both time and seasons.
Many of our designs are inspired by the treasured heirlooms we have uncovered within our own families. By adding a contemporary spin to these much-loved pieces, they continue to resonate with a new generation. This deep respect for history and reinvention has now evolved into two new chapters of S+J: Custom & Redesign and Vintage Resale.
With Custom & Redesign, we work with you to reimagine sentimental pieces, preserving their story while crafting something that reflects your style today, or perhaps even to start from scratch, creating a future heirloom that is entirely your own. Vintage Resale allows us to curate and share exceptional pre-loved and antique jewellery, inviting you to take part in the circular economy, whether it is by selling and giving your forgotten treasures a second chapter (and earning from them) or by buying and investing in pieces that hold their value, chosen not just wisely, but with love.
Our core values reflect quality, attention to detail, and a zero-waste ethos. Every S+J piece is lovingly made to order, designed to last for years to come, and destined to be passed on to future generations. All of our jewellery is designed and handmade in South Africa, using only ethically and sustainably sourced materials and gemstones.